DID YOU KNOW... ?
"Hair that gleams can send a clear sign that you're young and in your prime, whatever your actual age," says Helen Fisher, Ph.D., biological anthropologist at Rutgers University in Newark, New Jersey. Because youth is associated with fertility, humans are wired to interpret it as a sign of attractiveness.
(Shiny hair = young = irresistible!)
Follow these rules to restore luminosity and offset the dulling effects of heat styling and too-frequent colour touch-ups.
Amp up colour.
Youthful hair is packed with pigment-making cells functioning at full tilt, which makes for rich, saturated, light-reflecting colour. Could your strands use a little professional help? In the salon, ask for a warm shade (think butter blonde, caramel brown, copper) that's similar to your natural color so it won't require more upkeep than you have time for.
Or brighten up with highlights:
Adding a few random, subtly lighter strands around your face gives the illusion of extra shine. To help colour sink in more evenly (which turns up the shine factor), use a deep-conditioning mask before and after you colour; repeat treatments once a week to keep your hair looking luminous.
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